About
Identity is not just how you look. It’s how you’re remembered. Whether you want to belong or stand out, a strong visual identity builds the bridge between your story and the people who need to hear it. That’s what drives my work. I give ideas the visual clarity they need to be understood, remembered, and trusted. In a market where attention is short and choices are endless, that’s how you succeed.
A well-crafted design signals that there is substance behind the surface — it creates recognition, differentiation, and emotional connection before a single word is read. I begin every project with research. I look for what isn’t immediately visible — the cultural context, the historical roots, the unexpected connection that can give a story depth and direction. I want to understand before I design, and let the story guide the typography, colors, and tone — not the other way around.
Josefin Gahmberg, Founder of Ateljé Gahmberg
Josefin studied graphic design at Berghs and Beckmans, then worked for ten years at Stockholm studios including BankerWessel, Stockholm Graphics, and MnO International. In 2017, she co-founded Bäck Studio. She loves music, graphic novels, art and a good wine pairing.
“Josefin brought a perfect balance of creative artistry and strategic thinking to the project. She understood the market, genre, and our brand identity on a deep level. Her communication was clear and timely and her process was seamless.”
Tara Hunnewell, Founder, The NOW
“Josefin is exceptionally talented, efficient, proactive, and knowledgeable. She's also a pleasure to work with. In over 50 years of publishing books with various publishers, I've never worked with a better designer.”
Carl Johan De Geer, Author and Artist
“We have worked with Josefin on several projects and her responsiveness and flexibility make her a reliable partner for our litterary production. She comes up with creative solutions that both look fantastic and work in practice.”
Thomas Olsson, Publisher and Founder, Kaunitz-Olsson